Apex Taekwondo Academy

The core objective of this project was to visually convey the strength and energy of Taekwondo. The client wanted a logo that stood apart from typical Taekwondo academy designs and specifically requested a bold color theme of black and red to create a strong impression. One of the key requirements was to incorporate the letter "A" from the brand name "APEX" into the design.

In response, this logo was created by combining the dynamic motion of a Taekwondo kick with the shape of the letter "A," symbolizing power, energy, and the spirit of striving toward the apex. More than just a typographic treatment, the design integrates movement and form to reflect both the dynamic nature of Taekwondo and the unique identity of the brand.